{"product_id":"101-theory-drive-9780307388339","title":"101 Theory Drive","description":"\u003cp\u003eA riveting narrative account of a brilliant, rebel scientist and his notorious lab as they unlock the mystery of memory.\u003cbr\u003e \u003cbr\u003eFor decades Gary Lynch sought to uncover what physically happens in the brain when we form a memory. Luckily award-winning journalist Terry McDermott was with Lynch in his lab as his staff worked tirelessly to achieve this groundbreaking scientific discovery. Here with the verve of a novelist, McDermott introduces the cutting-edge science and wild cast of characters that enabled Lynch to reveal the inner workings of the memory machine. He then explains some practical applications of these discoveries: drugs that could possibly cure a wide range of neurological conditions, including ADHD. He also shows where Lynch’s sights are now set: on discovering the larger architectural of memory formation. \u003cbr\u003e \u003c\/p\u003e","brand":"Knopf Doubleday Publishing Group","offers":[{"title":"STANDARD","offer_id":62341231673731,"sku":"9780307388339","price":15.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8456\/3587\/files\/9780307388339.jpg?v=1786143082","url":"https:\/\/shopcomics.eu\/products\/101-theory-drive-9780307388339","provider":"Shop Comics EU","version":"1.0","type":"link"}