{"product_id":"27-powers-of-persuasion-9780735204591","title":"27 Powers of Persuasion","description":"Politicians know: You can change a conversation by touching the  other person's arm.\u003cbr\u003eLawyers know: You don't ask a question unless you already have the  answer. \u003cbr\u003eMarketers know: It's easiest to convince people of what they already  believe. \u003cbr\u003eReporters know: People hate silence. They fill it with stuff you can  use.\u003cp\u003eYou may love them or hate them, but there is no denying that  politicians, lawyers, marketers, and reporters are masters of  persuasion. In \u003ci\u003e27 Powers of Persuasion\u003c\/i\u003e, Chris St. Hilaire  distills their knowledge into 27 tools that will empower you to  persuade anyone of just about anything. As a message strategist for  some of the most famous names in America, Chris St. Hilaire has taught  politicians how to persuade voters, attorneys how to persuade juries,  and executives how to persuade CEOs.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e27 Powers of Persuasion\u003c\/i\u003e provides practical strategies that  have helped St. Hilaire's clients win multimillion-dollar court cases  and major political campaigns for the past eighteen years. You'll learn  how to: \u003c\/p\u003e\u003cul\u003e    \u003cli\u003ePersuade people without browbeating them. \u003c\/li\u003e    \u003cli\u003eUnite with your audience, not conquer them. \u003c\/li\u003e    \u003cli\u003eUse language that lets people agree with you on their terms. \u003c\/li\u003e    \u003cli\u003eGet people to see things your way and feel good about it.    \u003cp\u003e\u003c\/p\u003e    \u003cp\u003eWith provocative excerpts from courtroom testimony, behind-the- scenes insights from some of the nation's canniest political  operatives, and stories pulled from headlines and corporate hush files,  \u003ci\u003e27 Powers of Persuasion\u003c\/i\u003e delivers tactics you can start using the  moment you close the book.\u003c\/p\u003e    \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Penguin Publishing Group","offers":[{"title":"STANDARD","offer_id":62230335586691,"sku":"9780735204591","price":27.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8456\/3587\/files\/9780735204591_de5e10be-4747-4355-af99-2aeb282f38b6.jpg?v=1785339766","url":"https:\/\/shopcomics.eu\/products\/27-powers-of-persuasion-9780735204591","provider":"Shop Comics EU","version":"1.0","type":"link"}