{"product_id":"bang-9780385508179","title":"Bang!","description":"We all want to get our message heard. And in \u003ci\u003eBang!\u003c\/i\u003e, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In \u003ci\u003eBang!\u003c\/i\u003e, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service.\u003cbr\u003e\u003cbr\u003eFull of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, \u003ci\u003eBang! \u003c\/i\u003eshows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.","brand":"Crown","offers":[{"title":"STANDARD","offer_id":62269316858243,"sku":"9780385508179","price":14.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8456\/3587\/files\/9780385508179.jpg?v=1785511218","url":"https:\/\/shopcomics.eu\/products\/bang-9780385508179","provider":"Shop Comics EU","version":"1.0","type":"link"}