{"product_id":"buzzmarketing-9781591842132","title":"Buzzmarketing","description":"\u003cb\u003e\"There's fake corporate marketing and then there's real marketing. This is the \u003ci\u003ereal\u003c\/i\u003e stuff for \u003ci\u003ereal\u003c\/i\u003e people.\" -Ben Cohen, co-founder of Ben \u0026amp; Jerry's Ice Cream\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.\u003cbr\u003e\u003cbr\u003e Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.","brand":"Penguin Publishing Group","offers":[{"title":"STANDARD","offer_id":62231692804483,"sku":"9781591842132","price":27.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8456\/3587\/files\/9781591842132.jpg?v=1785345280","url":"https:\/\/shopcomics.eu\/products\/buzzmarketing-9781591842132","provider":"Shop Comics EU","version":"1.0","type":"link"}