{"product_id":"do-you-sincerely-want-to-be-rich-9780767920063","title":"Do You Sincerely Want to Be Rich?","description":"In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London \u003ci\u003eSunday Times\u003c\/i\u003e examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.","brand":"Crown","offers":[{"title":"STANDARD","offer_id":62270279188867,"sku":"9780767920063","price":27.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8456\/3587\/files\/9780767920063.jpg?v=1785515312","url":"https:\/\/shopcomics.eu\/products\/do-you-sincerely-want-to-be-rich-9780767920063","provider":"Shop Comics EU","version":"1.0","type":"link"}