{"product_id":"entrepreneur-s-guide-to-patents-copyrights-trademarks-trade-secrets-and-licensing-9780425194096","title":"Entrepreneur's Guide To Patents, copyrights, trademarks, trade secrets \u0026 licensing.","description":"Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including: \u003cbr\u003e\u003cbr\u003e€ Legal landmines every successful entrepreneur must avoid\u003cbr\u003e€ Business practices that can be \u003cbr\u003eprotected-but are often overlooked\u003cbr\u003e€ Protecting your intellectual property on the Internet\u003cbr\u003e€ What are your ideas and the rights to them really worth?\u003cbr\u003e€ Why trade secrets are a powerful and under-utilized protection\u003cbr\u003e€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs \u003cbr\u003e€ How even smart, savvy AOL lost exclusive trademarks, including \"YOU'VE GOT MAIL!\"\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing\u003c\/b\u003e is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"STANDARD","offer_id":62232642093443,"sku":"9780425194096","price":27.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8456\/3587\/files\/9780425194096.jpg?v=1785349783","url":"https:\/\/shopcomics.eu\/products\/entrepreneur-s-guide-to-patents-copyrights-trademarks-trade-secrets-and-licensing-9780425194096","provider":"Shop Comics EU","version":"1.0","type":"link"}