{"product_id":"how-to-change-minds-9781609948290","title":"How to Change Minds","description":"\u003cb\u003ePersuade, Don’t Push!\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for \u003ci\u003ethemselves\u003c\/i\u003e what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.","brand":"Berrett-Koehler Publishers","offers":[{"title":"STANDARD","offer_id":58188356944259,"sku":"9781609948290","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8456\/3587\/files\/9781609948290.jpg?v=1780652632","url":"https:\/\/shopcomics.eu\/products\/how-to-change-minds-9781609948290","provider":"Shop Comics EU","version":"1.0","type":"link"}