{"product_id":"mastering-the-new-media-landscape-9781626565807","title":"Mastering the New Media Landscape","description":"\u003cb\u003eThe New Way to Get Noticed \u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The giant brands that once dominated the media landscape—Oprah, the \u003ci\u003eNew York Times\u003c\/i\u003e, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.","brand":"Berrett-Koehler Publishers","offers":[{"title":"STANDARD","offer_id":58188496994691,"sku":"9781626565807","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8456\/3587\/files\/9781626565807.jpg?v=1780653549","url":"https:\/\/shopcomics.eu\/products\/mastering-the-new-media-landscape-9781626565807","provider":"Shop Comics EU","version":"1.0","type":"link"}