{"product_id":"proofiness-9780143120070","title":"Proofiness","description":"\u003cb\u003eFrom the author of \u003ci\u003eZero\u003c\/i\u003e, comes this \"admirable salvo  against quantitative bamboozlement by the media and the government\"  (\u003ci\u003eThe Boston Globe\u003c\/i\u003e)  \u003c\/b\u003e\u003cp\u003eIn \u003ci\u003eZero\u003c\/i\u003e, Charles Seife presented readers with a thrilling  account of the strangest number known to humankind. Now he shows  readers how the power of skewed metrics-or \"proofiness\"- is being used  to alter perception in both amusing and dangerous ways. Proofiness is  behind such bizarre stories as a mathematical formula for the perfect  butt and sprinters who can run faster than the speed of sound. But  proofiness also has a dark side: bogus mathematical formulas used to  undermine our democracy-subverting our justice system, fixing  elections, and swaying public opinion with lies. By doing the real  math, Seife elegantly and good-humoredly scrutinizes our growing  obsession with metrics while exposing those who misuse them.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"STANDARD","offer_id":62241749500291,"sku":"9780143120070","price":27.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8456\/3587\/files\/9780143120070.jpg?v=1785391130","url":"https:\/\/shopcomics.eu\/products\/proofiness-9780143120070","provider":"Shop Comics EU","version":"1.0","type":"link"}