{"product_id":"restaurant-success-by-the-numbers-second-edition-9781607745587","title":"Restaurant Success by the Numbers, Second Edition","description":"\u003cb\u003eThis one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eNinety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats—money-guy, restaurant owner, and restaurant consultant—Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author’s own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, \u003ci\u003eRestaurant Success by the Numbers\u003c\/i\u003e remains a critical resource for navigating the food industry. Opening a restaurant isn’t easy, but this realistic dreamer’s guide helps set the table for lasting success.","brand":"Clarkson Potter\/Ten Speed","offers":[{"title":"STANDARD","offer_id":62275212116355,"sku":"9781607745587","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8456\/3587\/files\/9781607745587.jpg?v=1785534691","url":"https:\/\/shopcomics.eu\/products\/restaurant-success-by-the-numbers-second-edition-9781607745587","provider":"Shop Comics EU","version":"1.0","type":"link"}