{"product_id":"street-smarts-9781591843207","title":"Street Smarts","description":"\u003cb\u003e \"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit.\"-Tom Peters \u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. \u003cbr\u003e\u003cbr\u003e Brodsky shares his hard-earned wisdom every month in \u003ci\u003eInc.\u003c\/i\u003e magazine, in the hugely popular \"Street Smarts\" column he cowrites with Bo Burlingham.  Now they've adapted their best advice into a comprehensive guide for anyone running a small business.","brand":"Penguin Publishing Group","offers":[{"title":"STANDARD","offer_id":62242165588355,"sku":"9781591843207","price":27.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8456\/3587\/files\/9781591843207.jpg?v=1785395902","url":"https:\/\/shopcomics.eu\/products\/street-smarts-9781591843207","provider":"Shop Comics EU","version":"1.0","type":"link"}