{"product_id":"terms-of-engagement-9781605094472","title":"Terms of Engagement","description":"Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigm—in which leaders “light a fire” under employees—actually \u003ci\u003ediscourages\u003c\/i\u003e engagement. \u003cbr\u003e\u003cbr\u003e Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting \u003ci\u003eeveryone\u003c\/i\u003e—not just select committees or working groups—enthusiastically committed to organizational transformation. This revised edition features new interviews—everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk—and new neuroscience findings that support Axelrod’s model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.","brand":"Berrett-Koehler Publishers","offers":[{"title":"STANDARD","offer_id":58188594905475,"sku":"9781605094472","price":30.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8456\/3587\/files\/9781605094472.jpg?v=1780655083","url":"https:\/\/shopcomics.eu\/products\/terms-of-engagement-9781605094472","provider":"Shop Comics EU","version":"1.0","type":"link"}