{"product_id":"the-b-corp-handbook-second-edition-9781523097531","title":"The B Corp Handbook, Second Edition","description":"\u003cb\u003e\"This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line.\"\u003cbr\u003e--Tony Hsieh, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eDelivering Happiness\u003c\/i\u003e and CEO, Zappos.com, Inc.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eB Corps are a global movement of more than 2,700 companies in 60 countries--like Patagonia, Ben \u0026amp; Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.\u003cbr\u003e\u003cbr\u003eCoauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference.\u003cbr\u003e\u003cbr\u003eWhile this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.","brand":"Berrett-Koehler Publishers","offers":[{"title":"STANDARD","offer_id":58188631703939,"sku":"9781523097531","price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8456\/3587\/files\/9781523097531.jpg?v=1780655352","url":"https:\/\/shopcomics.eu\/products\/the-b-corp-handbook-second-edition-9781523097531","provider":"Shop Comics EU","version":"1.0","type":"link"}