{"product_id":"the-big-payback-9780451234780","title":"The Big Payback","description":"\u003cb\u003e“There has never been a better book about hip-hop…a record-biz portrait that jumps off the page.”—\u003ci\u003eA.V. Club\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe perfect read for music lovers and business aficionados alike, \u003ci\u003eThe Big Payback\u003c\/i\u003e reveals t\u003c\/b\u003ehe secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC’s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist\/entrepreneurs like Jay-Z.\u003cbr\u003e\u003c\/b\u003e\u003ci\u003e\u003cbr\u003e\u003cb\u003eTHE INSPIRATION FOR THE VH1 SERIES \u003ci\u003eTHE BREAKS\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe Big Payback\u003c\/i\u003e takes readers from the first $15 made by a “rapping DJ” in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, \u003ci\u003eThe Big Payback\u003c\/i\u003e tallies the list of who lost and who won. \u003cbr\u003e\u003cbr\u003e300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop’s dominance. \u003cb\u003eINCLUDES PHOTOGRAPHS\u003c\/b\u003e","brand":"Penguin Publishing Group","offers":[{"title":"STANDARD","offer_id":62242329526659,"sku":"9780451234780","price":29.44,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8456\/3587\/files\/9780451234780.jpg?v=1785398784","url":"https:\/\/shopcomics.eu\/products\/the-big-payback-9780451234780","provider":"Shop Comics EU","version":"1.0","type":"link"}