{"product_id":"the-big-picture-9780812973822","title":"The Big Picture","description":"In this unprecedented, all-encompassing, and thoroughly entertaining account of the movie business, acclaimed writer Edward Jay Epstein reveals the real magic behind moviemaking: how the studios make their money.\u003cbr\u003e\u003cbr\u003eEpstein shows that in Hollywood, the only art that matters is the art of the deal: Major films turn huge profits not from the movies themselves but through myriad other enterprises, from video-game spin-offs and soundtracks to fast-food tie-ins, and even theme-park rides. The studios may compete for stars and Oscars, but their corporate parents view wth one another in less glamorous markets such as cable, home video, and pay-TV. \u003cbr\u003e\u003cbr\u003eMoney, though, is only a small part of the Hollywood story; the social and political milieus–power, prestige, and status–tell the rest. Alongside its remarkable financial revelations and incisive profiles of the pioneers who helped build Hollywood, \u003ci\u003eThe Big Picture\u003c\/i\u003e is filled with eye-opening insider stories. If you are interested in Hollywood today and the complex and fascinating way it has evolved in order to survive, you haven’ t seen the big picture until you’ve read \u003ci\u003eThe Big Picture\u003c\/i\u003e.","brand":"Random House Publishing Group","offers":[{"title":"STANDARD","offer_id":62242329690499,"sku":"9780812973822","price":21.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/8456\/3587\/files\/9780812973822.jpg?v=1785398786","url":"https:\/\/shopcomics.eu\/products\/the-big-picture-9780812973822","provider":"Shop Comics EU","version":"1.0","type":"link"}