Amplify

NATIONAL BESTSELLER • A blueprint for boosting your activism and building support for the causes you care about, featuring fan-building tactics from the music industry and the voices of today’s most passionate change-makers

“This book shines a light on a wealth of new strategies to help reach people in ways that are both authentic and resonant.”—John Kerry

From stadium acts to indie singer-songwriters, musicians have pioneered ways of sparking passion, building awareness, and catalyzing engagement. Now imagine if social movements—from the fight to protect the planet to campaigns promoting global health or LGBTQIA+ rights—had the same fervent support as your favorite artists.

Adam Met, climate advocate, educator, and member of the multiplatinum band AJR, gained firsthand experience growing an audience from the ground up as the band progressed from playing in living rooms to selling out arenas. With award-winning journalist Heather Landy, Met shows how to apply fan-building strategies to social movements in exciting, inventive ways. Amplify is a playbook for developing passionate supporters (i.e., fans) utilizing the art and science of engagement, collaboration, and authentic connection, with tactics that will inspire people to carry your message to the world and spur others to act.

Amplify’s innovative tool kit will help you find your voice and maximize your impact in the world of social progress to create the change you want to see.

This movement-building manifesto includes cutting-edge research and strategies from today’s most effective organizers, engagers, and thinkers, including extensive interviews with

• Adam Grant (Wharton professor) on embracing disagreement within a movement
• Christiana Figueres (Paris Climate Agreement architect) on finding a path to solutions
• Andrew Yang (former U.S. presidential candidate) on becoming the front person for your ideas
• David Hogg (March for Our Lives co-founder) on the challenges of building a youth-led movement
• Chi Ossé (youngest-ever NYC council member) on working outside the box but within the system
• Sue Doster (NYC Pride co-chair) on keeping movements nimble and relevant
• Glenn Beck (conservative commentator) on finding common ground
• Jim Gaffigan (comedian) on setting and achieving goals
• Bill Nye (scientist and entertainer) on communication that connects with people
• Ben Folds (musician) on staying in sync with your audience
• Jamie Drummond (ONE Campaign co-founder) on the beauty of purposeful compromise
• Enongo Lumumba-Kasongo (hip-hop scholar) on the intersection of activism and history
• Wendy Laister (Duran Duran manager) on harnessing the energy of live events
• Clyde Lawrence and Jordan Cohen (of the band Lawrence) on pressing your argument
• MAX (musician) on the power of collaboration
• Sam Hollander (songwriter) on aligning different perspectives
• Astro Teller (co-founder of Alphabet’s X division) on taking moonshots

Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.

In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.

The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.

Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:

Omnibus

• Large, hardcover collections
• Usually contain complete runs or extensive story arcs
• Typically 800-1000+ pages
• Higher price point, often €100-€150

Oversized Hardcover (OHC)

• Similar dimensions to omnibus, but thinner
• Collect shorter runs or story arcs
• Usually 300-600 pages
• Priced between €30-€50

Hardcover (HC)

• Standard-sized hardcover books
• Collect 6-12 issues typically
• Similar dimensions to single issues, but with a hard cover
• Priced around €25-€35

Trade Paperback (TP)

• Softcover collections
• Standard comic book size
• Usually collect 4-6 issues
• Most affordable option, typically €15-€25

Other Formats

• Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
• Compendiums: Massive paperback collections
• Graphic Novels (OGN/GN): Original stories not previously released as single issues

The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs