Apocalypse Pretty Soon

The inspired madness of America's apocalyptic and pre-millennial organizations may have reached a fever pitch with the turn of the twenty-first century, but intrepid cultural traveler Alex Heard spent a ten-year period witnessing the crescendo firsthand.  Heard's enthusiasm led him on errands as diverse as being a voyeur at a Republic of Texas militia standoff, accompanying an expectant UFO "greeting party" to a remote field in Minnesota, and enacting the grief of the California quail at an ad-hoc therapy group for fierce environmentalists who believe the earth is an actual living entity that's preparing to kill off its human population--and soon...or at least pretty soon.

Amazing as it may seem, however, throughout this trenchant subcultural travelogue, Heard never stoops to ridicule his subjects.  As one reviewer puts it, "Heard's real achievement may be that he makes us care--in a way that is more than voyeuristic--about the colorful characters he meets on the road to the new millennium.  He takes these people seriously, allows his assumptions to be challenged, and lets himself find that some of their beliefs and fears reflect his own" (San Jose Mercury News).

Apocalypse Pretty Soon will appeal to science fiction fans and students of subcultures, as well as anybody interested in way-out alternatives to the brave new world.


Amazing as it may seem, however, throughout this trenchant subcultural travelogue, Heard never stoops to ridicule his subjects. As one reviewer put it, "Heard's real achievement may be that he makes us care--in a way that is more than voyeuristic--about the colorful characters he meets on the road to the new millennium. He takes these people seriously, allows his assumptions to be challenged, and lets himself find that some of their beliefs and fears reflect his own" (San Jose Mercury News).

Now in paperback, this book will have an audience well beyond "millenniamania," from science fiction fans to students of subculture, and anybody interested in way-out alternatives to the brave new world. -->

Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.

In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.

The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.

Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:

Omnibus

• Large, hardcover collections
• Usually contain complete runs or extensive story arcs
• Typically 800-1000+ pages
• Higher price point, often €100-€150

Oversized Hardcover (OHC)

• Similar dimensions to omnibus, but thinner
• Collect shorter runs or story arcs
• Usually 300-600 pages
• Priced between €30-€50

Hardcover (HC)

• Standard-sized hardcover books
• Collect 6-12 issues typically
• Similar dimensions to single issues, but with a hard cover
• Priced around €25-€35

Trade Paperback (TP)

• Softcover collections
• Standard comic book size
• Usually collect 4-6 issues
• Most affordable option, typically €15-€25

Other Formats

• Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
• Compendiums: Massive paperback collections
• Graphic Novels (OGN/GN): Original stories not previously released as single issues

The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs