Arnie's Asada

The new cookbook from New York Times bestselling author Arnie “ArnieTex” Segovia, who shows the world that the best meals aren't just cooked—they are shared.

While most think of asada as just a plate of steak, in the borderlands of South Texas and Northern Mexico it’s a way of life—a backyard celebration bringing friends and family together.

Following his New York Times bestselling debut cookbook ArnieTex, legendary pitmaster Arnie Segovia returns with Arnie’s Asada, a masterclass in South Texas-style barbecue and Mexican-style grilling. Whether you want to master low-and-slow hardwood smoking or high-heat grilling, Arnie provides the blueprint for creating authentic flavor across over 100 recipes.

In Arnie’s Asada, Arnie shares the tools, techniques, and ingredients passed down through generations. You’ll learn methods for Texas-style smoked and grilled meats, from traditional brisket to succulent fall-off-the-bone ribs, alongside family recipes for handmade tortillas, fire-roasted chiles, vibrant salsas, and even a few smoked cocktails. Along the way, Arnie shares "from-the-ranch" stories explaining how these recipes evolved and continue to bring communities together.

Arnie’s Asada is more than a collection of recipes; it’s an invitation to pull up a backyard chair, grab a cold beer, and learn from the Mexican-American tio everyone wishes they had.

Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.

In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.

The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.

Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:

Omnibus

• Large, hardcover collections
• Usually contain complete runs or extensive story arcs
• Typically 800-1000+ pages
• Higher price point, often €100-€150

Oversized Hardcover (OHC)

• Similar dimensions to omnibus, but thinner
• Collect shorter runs or story arcs
• Usually 300-600 pages
• Priced between €30-€50

Hardcover (HC)

• Standard-sized hardcover books
• Collect 6-12 issues typically
• Similar dimensions to single issues, but with a hard cover
• Priced around €25-€35

Trade Paperback (TP)

• Softcover collections
• Standard comic book size
• Usually collect 4-6 issues
• Most affordable option, typically €15-€25

Other Formats

• Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
• Compendiums: Massive paperback collections
• Graphic Novels (OGN/GN): Original stories not previously released as single issues

The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs