Built to Love

Leading companies do more than produce things that work better. Their products and services make customers feel better. They create captivating products that energize the marketplace and set the standard for what customers want and expect. But this isn’t something you can add on after the fact. Your products and services must be built to love from the very start. This book tells you why and shows you how.

Peter Boatwright and Jonathan Cagan have worked with market-leading companies ranging from Fortune 100 corporations to niche firms in a variety of industries. They’ve found that for companies to form deep bonds with customers, emotions must be generated by a product itself—trying to associate emotions with a product simply through advertising is unreliable, expensive, and ultimately ineffective. They marshal stock market data that proves the bottom-line benefit of high-emotion products, as well as data showing that people are willing to pay more for products with emotionally rich features.

After demonstrating that authentic product emotion really does pay off, Boatwright and Cagan move on to how—how emotion can be broken down into its core building blocks, how it can then be used to develop new products and services, and how product touch points, in particular visual touch points, deliver those emotions. Emotion can be built into any product or service—a point vividly illustrated through case studies from a variety of industries.

Emotion is fundamental to all that is human, including the products we enjoy. Built to Love offers a clear method and a set of tools to help you gain loyal, even fanatical customers by going beyond mere efficiency and speaking to people’s deepest needs and wants.

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Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.

In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.

The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.

Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:

Omnibus

• Large, hardcover collections
• Usually contain complete runs or extensive story arcs
• Typically 800-1000+ pages
• Higher price point, often €100-€150

Oversized Hardcover (OHC)

• Similar dimensions to omnibus, but thinner
• Collect shorter runs or story arcs
• Usually 300-600 pages
• Priced between €30-€50

Hardcover (HC)

• Standard-sized hardcover books
• Collect 6-12 issues typically
• Similar dimensions to single issues, but with a hard cover
• Priced around €25-€35

Trade Paperback (TP)

• Softcover collections
• Standard comic book size
• Usually collect 4-6 issues
• Most affordable option, typically €15-€25

Other Formats

• Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
• Compendiums: Massive paperback collections
• Graphic Novels (OGN/GN): Original stories not previously released as single issues

The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs