HarperCollins
CARTOON GUIDE TO ECONOMICS
CARTOON GUIDE TO ECONOMICS
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ABOUT
Award-winning, New York Times bestselling, Harvard-educated cartoonist Larry Gonick returns to supply his audience’s demand with a comprehensive and illustrated primer on economics. Gonick illustrates how the seed concept of “making decisions under scarcity” blooms and branches into all of the ideas that make up modern economics-both the micro concepts that describe our everyday interactions (like rational choice, game theory, and market failures) and the macro material that rules the headlines and guides government policy (like GDP, inequality, unemployment, inflation, and interest rates). In The Cartoon Guide to Economics, you’ll find illustrated and entertaining deep-dives into: The birth and evolution of economics, from the gift economy of cavepeople to coinage and paper money to the digitized globalism of modern times. The basics of supply and demand explained via the all-important donut market. The reason why having some unemployment isn’t always a bad thing (yes, really-and no, that doesn’t mean you can quit your job). Displaying the complicated mathematics of economics with crystal-clear graphs and graphics. Gonick’s wry wit and humorous examples-coupled with his legendary cartooning skills and bolstered by the brain of Vassar economics professor Ben Ho-distill these dense and sometimes difficult topics into material that’s relatable, easy to digest, and fun to read. Students and professors, as well as the casually curious, will emerge with a deeper understanding of the core principles of economics, and Gonick will-somehow, impossibly-make them laugh along the way.
STANDARD, PRIMARY, DM AND VARIANT COVERS
Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.
In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.
The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.
PRODUCT TYPES
Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:
Omnibus
- Large, hardcover collections
- Usually contain complete runs or extensive story arcs
- Typically 800-1000+ pages
- Higher price point, often €100-€150
Oversized Hardcover (OHC)
- Similar dimensions to omnibus, but thinner
- Collect shorter runs or story arcs
- Usually 300-600 pages
- Priced between €30-€50
Hardcover (HC)
- Standard-sized hardcover books
- Collect 6-12 issues typically
- Similar dimensions to single issues, but with a hard cover
- Priced around €25-€35
Trade Paperback (TP)
- Softcover collections
- Standard comic book size
- Usually collect 4-6 issues
- Most affordable option, typically €15-€25
Other Formats
- Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
- Compendiums: Massive paperback collections
- Graphic Novels (OGN/GN): Original stories not previously released as single issues
The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs