Penguin Publishing Group
Cook Asian
Cook Asian
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ABOUT
As a third-generation Chinese-American, Chris Joe grew up in Los Angeles enjoying wontons, roast duck, crispy pork belly, and more Asian classics with his family. From a young age, Chris learned first-hand the essential cooking techniques required to make these classic dishes from his grandparents, who settled in California as first-generation butchers and grocery store owners. After they had passed, Chris continued to study and practice those techniques, eventually devoting himself to learning the secrets behind the beloved dishes he grew up eating. Soon he’d perfected Egg Drop Soup (notoriously simple, but finnicky), hand-pulled noodles (intimidating, but do-able!), and even dishes inspired by his wife Kat’s Korean heritage like Korean Seafood Pancakes, or Haemul-pajeon. He mastered frying, velveting meats, folding dumplings, and more, and each recipe he conquered made him more confident and fearless in the kitchen. He wanted to inspire that feeling in others and began sharing his skills and his passion of Asian food on social media, and now has a huge and devoted audience of fans who love his approachable (and straight-forward) cooking style.
In COOK ASIAN, Chris offers carefully crafted recipes and key tips (toss the noodles with oil before stir frying to prevent them from sticking! Salt the cucumbers for a crispier, crunchier texture!) to make sure readers not only know the how of each step, but also the why. From an authentic Wonton Noodle Soup and Chicken Karaage to Korean BBQ Beef (Bulgogi) and Pad Thai, Chris demystifies complex recipes with straightforward steps, and a “no-advice-left-behind approach” to inspire readers to build their own cooking muscle, and make these irresistible dishes part of their life, too.
STANDARD, PRIMARY, DM AND VARIANT COVERS
Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.
In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.
The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.
PRODUCT TYPES
Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:
Omnibus
- Large, hardcover collections
- Usually contain complete runs or extensive story arcs
- Typically 800-1000+ pages
- Higher price point, often €100-€150
Oversized Hardcover (OHC)
- Similar dimensions to omnibus, but thinner
- Collect shorter runs or story arcs
- Usually 300-600 pages
- Priced between €30-€50
Hardcover (HC)
- Standard-sized hardcover books
- Collect 6-12 issues typically
- Similar dimensions to single issues, but with a hard cover
- Priced around €25-€35
Trade Paperback (TP)
- Softcover collections
- Standard comic book size
- Usually collect 4-6 issues
- Most affordable option, typically €15-€25
Other Formats
- Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
- Compendiums: Massive paperback collections
- Graphic Novels (OGN/GN): Original stories not previously released as single issues
The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs