Berrett-Koehler Publishers
Get to the Point! Second Edition
Get to the Point! Second Edition
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ABOUT
Every time you communicate, you’re trying to move someone to feel, think, and act. You’re trying to make a point. But very few communicators—regardless of their purpose or position—know their points, have true points, or even understand what a point is, rendering themselves pointless.
In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age.
The new edition features a substantial amount of new content, including surprising research, real-world insight, and actionable tips that meet the modern needs of professionals up and down the organizational chart.
Using his trademark encouraging and often humorous voice, Schwartzberg helps you:
- Understand the Power of Points: Learn how points outperform topics, themes, and observations.
- Identify and Elevate Your Key Points: Create impactful speeches and slide presentations, emails and work chats, and Zoom and in-person meeting communications
- Distill Complex Ideas: Transform complicated concepts into crystal-clear messages.
- Boost Leadership Perceptions: Enhance impressions of competence and confidence.
- Hook Audiences: Start and finish with compelling openings and closings.
- Tell Impactful Stories: Use stories, examples, and data in a way that highlights your points, not distract from them.
- Conquer Public Speaking Jitters: Use proven techniques to stay calm and in control
- Leverage AI Tools: Use artificial intelligence to support—not replace—effective communication
- Avoid Common Pitfalls: Sidestep the landmines that derail most communicators.
Whether you're a C-suite executive, salesperson, scientist, or student, Get to the Point! is a blueprint for evolving your written and spoken communications from informing to inspiring and pointless to powerful.
Don’t just share ideas and make an impression. Champion your points and make a difference!
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STANDARD, PRIMARY, DM AND VARIANT COVERS
Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.
In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.
The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.
PRODUCT TYPES
Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:
Omnibus
- Large, hardcover collections
- Usually contain complete runs or extensive story arcs
- Typically 800-1000+ pages
- Higher price point, often €100-€150
Oversized Hardcover (OHC)
- Similar dimensions to omnibus, but thinner
- Collect shorter runs or story arcs
- Usually 300-600 pages
- Priced between €30-€50
Hardcover (HC)
- Standard-sized hardcover books
- Collect 6-12 issues typically
- Similar dimensions to single issues, but with a hard cover
- Priced around €25-€35
Trade Paperback (TP)
- Softcover collections
- Standard comic book size
- Usually collect 4-6 issues
- Most affordable option, typically €15-€25
Other Formats
- Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
- Compendiums: Massive paperback collections
- Graphic Novels (OGN/GN): Original stories not previously released as single issues
The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs