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Random House Publishing Group

Her-2

Her-2

Regular price €19,00
Regular price €19,00 Sale price €19,00
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9780812991840
ISBN:
9780812991840
Pages:
240
Language:

Release Date:
Aug 25, 1998

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ABOUT

Two years after she underwent a mastectomy and chemotherapy, Barbara Bradfield's aggressive breast cancer had recurred and spread to her lungs. The outlook was grim. Then she took part in Genentech's clinical trials for a new drug. Five years later she remains cancer-free.

        Her-2 is the biography of Herceptin, the drug that provoked dramatic responses in Barbara Bradfield and other women in the trials and that offers promise for hundreds of thousands of breast cancer patients. Unlike chemotherapy or radiation, Herceptin has no disabling side effects. It works by inactivating Her-2/neu--a protein that makes cancer cells grow especially quickly-- produced by a gene found in 25 to 30 percent of all breast tumors. Herceptin caused some patients' cancers to disappear completely; in others, it slowed the progression of the disease and gave the women months or years they wouldn't otherwise have had. Herceptin is the first treatment targeted at a gene defect that gives rise to cancer. It marks the beginning of a new era of treatment for all kinds of cancers.

        Robert Bazell presents a riveting account of how Herceptin was born. Her-2 is a story of dramatic discoveries and strong personalities, showing the combination of scientific investigation, money, politics, ego, corporate decisions, patient activism, and luck involved in moving this groundbreaking drug from the lab to a patient's bedside. Bazell's deft portraits introduce us to the remarkable people instrumental in Herceptin's history, including Dr. Dennis Slamon, the driven UCLA oncologist who played the primary role in developing the treatment; Lily Tartikoff, wife of television executive Brandon Tartikoff, who tapped into Hollywood money and glamour to help fund Slamon's research; and Marti Nelson, who inspired the activists who lobbied for a "compassionate use" program that would allow women outside the clinical trials to have access to the limited supplies of Herceptin prior to FDA approval of the drug. And throughout there are the stories of the heroic women with advanced breast cancer who volunteered for the trials, risking what time they had left on an unproven treatment. Meticulously researched, written with clarity and compassion, Her-2 is masterly reporting on cutting-edge science.

STANDARD, PRIMARY, DM AND VARIANT COVERS

Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.

In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.

The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.

PRODUCT TYPES

Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:

Omnibus

  • Large, hardcover collections
  • Usually contain complete runs or extensive story arcs
  • Typically 800-1000+ pages
  • Higher price point, often €100-€150

Oversized Hardcover (OHC)

  • Similar dimensions to omnibus, but thinner
  • Collect shorter runs or story arcs
  • Usually 300-600 pages
  • Priced between €30-€50

Hardcover (HC)

  • Standard-sized hardcover books
  • Collect 6-12 issues typically
  • Similar dimensions to single issues, but with a hard cover
  • Priced around €25-€35

Trade Paperback (TP)

  • Softcover collections
  • Standard comic book size
  • Usually collect 4-6 issues
  • Most affordable option, typically €15-€25

Other Formats

  • Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
  • Compendiums: Massive paperback collections
  • Graphic Novels (OGN/GN): Original stories not previously released as single issues

The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs