How Did I Get Here?

From his hardscrabble post-World War II Ontario childhood and coming of age to Mad Men-era New York City and the creative pinnacle of advertising, to the hallowed halls of Saturday Night Live and The New Yorker, Bruce McCall’s personal and creative journey is stunningly honest, bittersweet, and, above all, inspiring.   
 
Beloved for his strikingly original and wickedly perceptive New Yorker covers, as well as his many Shouts and Murmurs, Bruce is a rare double threat as an artist and writer. Self-taught in both disciplines, his artistic world has captured the imagination of a loyal fan base that includes no less than David Letterman (whom he coauthored a book with) and other satire aficionados. Pulling no punches, How Did I Get Here? chronicles the evolution of his artistic genius as well as his journey from gifted childhood scribbler to passionate automobile enthusiast, a hobby that took him to the heights of the Detroit and Manhattan advertising worlds. His long-held passion for drawing and writing, which mostly lay dormant during his Mad Men days, reemerged later in life as he left the realm of advertising for the world of arts and letters, most notably at the National Lampoon, as a writer for Saturday Night Live in its first incarnation, and then of course at The New Yorker, as well as other Conde Nast magazines, such as Vanity Fair. His is an unorthodox life and career path, traversing through worlds that have now become iconic, giving us rich first-hand insight into Bruce's unique creative development and process, and providing a rare window into both the highs and the lows that define an artist's career and life. 
 
With wit, candor, and cover illustrations showcasing Bruce's storied career, Bruce McCall’s memoir will charm his many fans and anyone who knows and loves the places and eras he describes so well.

Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.

In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.

The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.

Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:

Omnibus

• Large, hardcover collections
• Usually contain complete runs or extensive story arcs
• Typically 800-1000+ pages
• Higher price point, often €100-€150

Oversized Hardcover (OHC)

• Similar dimensions to omnibus, but thinner
• Collect shorter runs or story arcs
• Usually 300-600 pages
• Priced between €30-€50

Hardcover (HC)

• Standard-sized hardcover books
• Collect 6-12 issues typically
• Similar dimensions to single issues, but with a hard cover
• Priced around €25-€35

Trade Paperback (TP)

• Softcover collections
• Standard comic book size
• Usually collect 4-6 issues
• Most affordable option, typically €15-€25

Other Formats

• Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
• Compendiums: Massive paperback collections
• Graphic Novels (OGN/GN): Original stories not previously released as single issues

The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs