I Hope They Serve Beer In Hell

“My name is Tucker Max, and I am an asshole." With these words Tucker Max launched a classic humor bestseller that has sold more than two million copies in the US and hundreds of thousands more throughout the world. I HOPE THEY SERVE BEER IN HELL was on The New York Times bestseller list for five years including the #1 position.

The new edition, released in September 2015, includes a new 6-page Afterword that will delight Tucker's fans.  In it he describes his life in the 10 years since the book was first published, including his marriage and becoming a dad.  His anecdotes are, as always, funny and revealing, told in the unique voice that millions of readers have come to love.



Actual reader feedback:

"I am completely baffled as to how you can congratulate yourself for being a womanizer and a raging drunk, or think anyone cares about an idiot like you. Do you really think that exploiting the insecurities of others while getting wasted is a legitimate thing to offer?"

"Thank you, thank you, thank you--for sharing with us your wonderful tales of drunken revelry, for teaching me what it means to be a man, for just existing so I know that there is another option; I too can say 'screw the system' and be myself and have fun. My life truly began when I finished reading your stories. Now, when faced with a quandary about what course of action I should take, I just ask myself, 'What Would Tucker Do?'--and I do it, and I am a better man for it."

"I find it truly appalling that there are people in the world like you. You are a disgusting, vile, repulsive, repugnant, foul creature. Because of you, I don't believe in God anymore. No just God would allow someone like you to exist."


"I'll stay with God as my lord, but you are my savior. I just finished reading your brilliant stories, and I laughed so hard I almost vomited. I want to bring that kind of joy to people. You're an artist of the highest order and a true humanitarian to boot. I'm in both shock and awe at how much I want to be you."


"You are the coolest person I can even imagine existing. If you slept with my girlfriend, it'd make me love her more."

Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.

In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.

The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.

Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:

Omnibus

• Large, hardcover collections
• Usually contain complete runs or extensive story arcs
• Typically 800-1000+ pages
• Higher price point, often €100-€150

Oversized Hardcover (OHC)

• Similar dimensions to omnibus, but thinner
• Collect shorter runs or story arcs
• Usually 300-600 pages
• Priced between €30-€50

Hardcover (HC)

• Standard-sized hardcover books
• Collect 6-12 issues typically
• Similar dimensions to single issues, but with a hard cover
• Priced around €25-€35

Trade Paperback (TP)

• Softcover collections
• Standard comic book size
• Usually collect 4-6 issues
• Most affordable option, typically €15-€25

Other Formats

• Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
• Compendiums: Massive paperback collections
• Graphic Novels (OGN/GN): Original stories not previously released as single issues

The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs