Idea Plush Egg

This idea is just waiting to follow you around! A perfect companion to our New York Times bestselling book What Do You Do With an Idea? book, this idea plush is a great desktop or bedside reminder to give your ideas plenty of time, attention, and space to grow.

Give kids a companion that celebrates their creativity with this empowering Idea plush—created to pair perfectly with the beloved book What Do You Do With an Idea? This imaginative friend is a tangible reminder that ideas are special, worth nurturing, and full of possibility.

Designed to sit upright and keep you company, this plush friend offers a steady presence wherever creativity happens. Whether paired with the book or given on its own, it’s a thoughtful, giftable companion that helps turn an empowering message into something kids (and adults, too) can see, hold, and believe in again and again.

Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.

In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.

The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.

Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:

Omnibus

• Large, hardcover collections
• Usually contain complete runs or extensive story arcs
• Typically 800-1000+ pages
• Higher price point, often €100-€150

Oversized Hardcover (OHC)

• Similar dimensions to omnibus, but thinner
• Collect shorter runs or story arcs
• Usually 300-600 pages
• Priced between €30-€50

Hardcover (HC)

• Standard-sized hardcover books
• Collect 6-12 issues typically
• Similar dimensions to single issues, but with a hard cover
• Priced around €25-€35

Trade Paperback (TP)

• Softcover collections
• Standard comic book size
• Usually collect 4-6 issues
• Most affordable option, typically €15-€25

Other Formats

• Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
• Compendiums: Massive paperback collections
• Graphic Novels (OGN/GN): Original stories not previously released as single issues

The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs