Penguin Publishing Group
Kind of a Big Deal
Kind of a Big Deal
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ABOUT
From the author of Generation Friends, featuring brand-new interviews with Will Ferrell and Adam McKay, a surprising, incisive, and often hilarious book about the film that changed comedy, Anchorman.
It’s been nearly twenty years since Ron Burgundy burst into movie fans’ lives, reminding San Diego to “stay classy” while lampooning a time gone by—although maybe not as far gone as we might think? In Kind of a Big Deal, comedy historian Saul Austerlitz tells the history of how Anchorman was developed, written, and cast, and how it launched the careers of future superstars like Will Ferrell, Steve Carell, and Paul Rudd, also setting the stage for a whole decade of comedy to come and influencing films like The 40-Year-Old Virgin, Talladega Nights, Knocked Up, Superbad, and so many more.
But Kind of a Big Deal isn’t only a celebration of Anchorman—it’s also a cultural analysis of the film’s significance as a sly commentary on feminism, the media, fragile masculinity, 1970s nostalgia, and more. Featuring brand-new interviews with stars such as Will Ferrell, director Adam McKay, and other key players, the book includes insider commentary alongside updated pop-culture analysis. And it also shares surprising stories and facts: from the film’s original conception as a plane crash/cannibal comedy mashup to the surprising, real-life newscaster who inspired the character of Veronica.
Overall, this is a celebration of a movie that millions love—but it’s also an unsparing look back at what has and hasn’t changed, since the 1970s and since 2004. Perfect for fans of the film and anyone who cares about comedy today, Kind of a Big Deal proves that the movie was, and is, exactly that.
STANDARD, PRIMARY, DM AND VARIANT COVERS
Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.
In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.
The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.
PRODUCT TYPES
Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:
Omnibus
- Large, hardcover collections
- Usually contain complete runs or extensive story arcs
- Typically 800-1000+ pages
- Higher price point, often €100-€150
Oversized Hardcover (OHC)
- Similar dimensions to omnibus, but thinner
- Collect shorter runs or story arcs
- Usually 300-600 pages
- Priced between €30-€50
Hardcover (HC)
- Standard-sized hardcover books
- Collect 6-12 issues typically
- Similar dimensions to single issues, but with a hard cover
- Priced around €25-€35
Trade Paperback (TP)
- Softcover collections
- Standard comic book size
- Usually collect 4-6 issues
- Most affordable option, typically €15-€25
Other Formats
- Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
- Compendiums: Massive paperback collections
- Graphic Novels (OGN/GN): Original stories not previously released as single issues
The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs