Leadership Is Worthless…But Leading Is Priceless

These leadership lessons work for leaders at every level when everything goes wrong, from the doctor who saved lives after the 9/11 attacks, in war-torn Ukraine, and on the NFL sidelines.

Dr. Thom Mayer doesn’t just talk about leadership: he lives it in the world’s most high-stakes situations. From commanding the 9/11 Pentagon rescue operation to rushing onto NFL fields during medical emergencies to training doctors in war-torn Ukraine, Mayer has learned that leadership isn’t about titles or positions. It’s about action.

In this practical guide, Mayer reveals eleven provocative principles that flip conventional leadership wisdom: “Leadership is worthless . . . but leading is priceless.” “Power is worthless . . . but influence is priceless.” “Success is worthless . . . but failure is priceless.” Through gripping stories from the Pentagon’s smoking corridors, NFL sidelines, and Ukrainian hospitals, he shows how real leaders emerge not from corner offices but from moments of crisis when someone must step up and act.

Whether readers are managing a team, raising a family, or facing a crossroads, Mayer’s hard-won insights will transform how readers think about influence, teamwork, and making decisions under pressure. This isn’t theoretical leadership. Mayer offers battle-tested wisdom from someone who has led when lives hung in the balance.

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Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.

In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.

The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.

Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:

Omnibus

• Large, hardcover collections
• Usually contain complete runs or extensive story arcs
• Typically 800-1000+ pages
• Higher price point, often €100-€150

Oversized Hardcover (OHC)

• Similar dimensions to omnibus, but thinner
• Collect shorter runs or story arcs
• Usually 300-600 pages
• Priced between €30-€50

Hardcover (HC)

• Standard-sized hardcover books
• Collect 6-12 issues typically
• Similar dimensions to single issues, but with a hard cover
• Priced around €25-€35

Trade Paperback (TP)

• Softcover collections
• Standard comic book size
• Usually collect 4-6 issues
• Most affordable option, typically €15-€25

Other Formats

• Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
• Compendiums: Massive paperback collections
• Graphic Novels (OGN/GN): Original stories not previously released as single issues

The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs