MORT WALKERS BEETLE BAILEY 75 YEARS OF SMILES

“Old cartoonists never die. They just erase away…” This was one of Mort Walker’s favorite sayings, and until his final days, he lived by his motto, engaging millions of readers through his beloved comics. Walker had the longest tenure of any cartoonist on his original creation in the history of comics. He produced Beetle Bailey for 67 years, 3 months and 12 days – that’s 24,576 strips. He penciled his last week of daily strips on December 16, 2017. Mort Walker's Beetle Bailey: 75 Years of Smiles is a coffee table retrospective commemorating Mort Walker’s long and dedicated commitment to cartooning, spotlighting the anniversary of his most popular and beloved creation. In addition to the 75 Sunday pages reproduced from color syndicate proofs, 135 daily and Sunday strips scanned from original artwork, and close to 200 additional images, this beautifully designed volume, impeccably researched and written by his son Brian, also includes rare photographs, historic debut character appearances, syndicate promotional materials, posters, merchandise, personal drawings and memorabilia from the family archives, as well as biographical sketches and anecdotes.Dubbed “The Dean of American Cartooning,” Walker was one of the most prolific cartoonists in the comics business, with the creation of nine different syndicated strips during his lifetime, including Beetle Bailey, one of the most widely syndicated strips in the world. Beetle Bailey remains a popular feature in newspapers today and is currently produced by his sons Greg, Brian and Neal.

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Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.

In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.

The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.

Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:

Omnibus

• Large, hardcover collections
• Usually contain complete runs or extensive story arcs
• Typically 800-1000+ pages
• Higher price point, often €100-€150

Oversized Hardcover (OHC)

• Similar dimensions to omnibus, but thinner
• Collect shorter runs or story arcs
• Usually 300-600 pages
• Priced between €30-€50

Hardcover (HC)

• Standard-sized hardcover books
• Collect 6-12 issues typically
• Similar dimensions to single issues, but with a hard cover
• Priced around €25-€35

Trade Paperback (TP)

• Softcover collections
• Standard comic book size
• Usually collect 4-6 issues
• Most affordable option, typically €15-€25

Other Formats

• Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
• Compendiums: Massive paperback collections
• Graphic Novels (OGN/GN): Original stories not previously released as single issues

The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs