Penguin Publishing Group
Pappyland
Pappyland
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ABOUT
“A warm and loving reflection that, like good bourbon, will stand the test of time.” —Eric Asimov, The New York Times
“Bourbon is for sharing, and so is Pappyland.”—The Wall Street Journal
The story of how Julian Van Winkle III, the caretaker of the most coveted cult Kentucky Bourbon whiskey in the world, fought to protect his family's heritage and preserve the taste of his forebears, in a world where authenticity, like his product, is in very short supply.
Following his father’s death decades ago, Julian Van Winkle stepped in to try to save the bourbon business his grandfather had founded on the mission statement: “We make fine bourbon—at a profit if we can, at a loss if we must, but always fine bourbon.” With the company in its wilderness years, Julian committed to safeguarding his namesake’s legacy or going down with the ship.
Then he discovered that hundreds of barrels from the family distillery had survived their sale to a multinational conglomerate. The whiskey that Julian produced after recovering those barrels would immediately be hailed as the greatest in the world—and soon would be the hardest to find. Once they had been used up, a fresh challenge began: preserving the taste of Pappy in a new age.
Wright Thompson was invited to ride along as Julian undertook the task. From the Van Winkle family, Wright learned not only about great bourbon but about complicated legacies and the rewards of honoring your people and your craft—lessons that he couldn’t help but apply to his own work and life. May we all be lucky enough to find some of ourselves, as Wright Thompson did, in Pappyland.
STANDARD, PRIMARY, DM AND VARIANT COVERS
Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.
In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.
The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.
PRODUCT TYPES
Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:
Omnibus
- Large, hardcover collections
- Usually contain complete runs or extensive story arcs
- Typically 800-1000+ pages
- Higher price point, often €100-€150
Oversized Hardcover (OHC)
- Similar dimensions to omnibus, but thinner
- Collect shorter runs or story arcs
- Usually 300-600 pages
- Priced between €30-€50
Hardcover (HC)
- Standard-sized hardcover books
- Collect 6-12 issues typically
- Similar dimensions to single issues, but with a hard cover
- Priced around €25-€35
Trade Paperback (TP)
- Softcover collections
- Standard comic book size
- Usually collect 4-6 issues
- Most affordable option, typically €15-€25
Other Formats
- Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
- Compendiums: Massive paperback collections
- Graphic Novels (OGN/GN): Original stories not previously released as single issues
The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs