Berrett-Koehler Publishers
Prescription for Survival
Prescription for Survival
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ABOUT
In 1981, brimming with anxiety about the escalating nuclear confrontation with the Russians, Lown founded International Physicians for the Prevention of Nuclear War (IPPNW) with Soviet cardiologist Evgeni Chazov. They recruited more than 150,000 doctors worldwide to join their movement, held numerous international conferences, met with world political leaders, and appeared on specially produced television programs broadcast throughout the USSR and the United States. In 1985, despite active opposition from the U.S. government and NATO, Lown and Chazov accepted the Nobel Peace Prize on behalf of IPPNW.
This compelling story is told with a vibrancy of language that illuminates dramatic scenes such as the historic IPPNW symposium (chaired by astrophysicist Carl Sagan) that brought together an American admiral, a Russian general, and a British field marshal at the height of the cold war; Lown, during a routine medical exam, persuading King Hussein of Jordan to join the antinuclear cause; the heart attack of a Russian journalist at an IPPNW press conference; and Lown’s frank face-to-face conversations with Mikhail Gorbachev.
Nuclear weapons are still very much with us, and we forget this at our peril. Prescription for Survival probes the past to help us understand what drove, and continues to drive, nuclear proliferation and offers a blueprint showing how we can join together across national boundaries to end it.
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STANDARD, PRIMARY, DM AND VARIANT COVERS
Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.
In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.
The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.
PRODUCT TYPES
Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:
Omnibus
- Large, hardcover collections
- Usually contain complete runs or extensive story arcs
- Typically 800-1000+ pages
- Higher price point, often €100-€150
Oversized Hardcover (OHC)
- Similar dimensions to omnibus, but thinner
- Collect shorter runs or story arcs
- Usually 300-600 pages
- Priced between €30-€50
Hardcover (HC)
- Standard-sized hardcover books
- Collect 6-12 issues typically
- Similar dimensions to single issues, but with a hard cover
- Priced around €25-€35
Trade Paperback (TP)
- Softcover collections
- Standard comic book size
- Usually collect 4-6 issues
- Most affordable option, typically €15-€25
Other Formats
- Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
- Compendiums: Massive paperback collections
- Graphic Novels (OGN/GN): Original stories not previously released as single issues
The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs