GIMMICK

Collecting all five acclaimed issues of THE GIMMICK, a Coen Brothers–style dark comedy from AHOY Comics, writer Joanne Starer (Sirens of the City; Away From Here) and artist Elena Gogou (Quests Aside). Every wrestler needs a good gimmick: a colorful in-ring persona that dazzles the crowd. Then there’s wrestling champ Shane Bryant. Shane’s a “nice guy” who floats through life with no repercussions and a forgettable gimmick. But Shane’s been keeping a life-changing secret: he has super strength. And when he accidentally punches his fist straight through his opponent’s brain—in front of 2.4 million horrified viewers—everything changes. Now Shane needs a new gimmick—and a new life. “Back-breaking laughs and shin-cracking action…plus a lot of heart. The Gimmick has it all!” —Patton Oswalt

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Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.

In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.

The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.

Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:

Omnibus

• Large, hardcover collections
• Usually contain complete runs or extensive story arcs
• Typically 800-1000+ pages
• Higher price point, often €100-€150

Oversized Hardcover (OHC)

• Similar dimensions to omnibus, but thinner
• Collect shorter runs or story arcs
• Usually 300-600 pages
• Priced between €30-€50

Hardcover (HC)

• Standard-sized hardcover books
• Collect 6-12 issues typically
• Similar dimensions to single issues, but with a hard cover
• Priced around €25-€35

Trade Paperback (TP)

• Softcover collections
• Standard comic book size
• Usually collect 4-6 issues
• Most affordable option, typically €15-€25

Other Formats

• Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
• Compendiums: Massive paperback collections
• Graphic Novels (OGN/GN): Original stories not previously released as single issues

The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs