Clarkson Potter/Ten Speed
The Goto Bartender's Guide
The Goto Bartender's Guide
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ABOUT
“This book will be required reading for a long time to come.”—Jeffrey Morgenthaler, bartender and author of The Bar Book
Kenta Goto spent seven years developing his craft at the acclaimed Pegu Club before opening Bar Goto in New York City. Over those years he honed his signature style, bringing precision and intention into every step of the cocktail-building process, from the number of stirs to the type of ice used to the proof of the alcohol. This precision, and his focus on hospitality, has made Bar Goto the new standard bearer in the cocktail world.
In The Goto Bartender’s Guide, Kenta distills down his methodology for building perfect drinks time and time again without any special equipment, whether you’re at home or behind one of the world’s most famous bars. He accounts for how quickly standard freezer ice melts (versus industrial bar ice) and uses measuring spoons in addition to jiggers to get the proportions just right, ensuring that you’ll nail the cocktail every time you make it.
The Goto Bartender’s Guide takes you through classic drinks like the Daiquiri and the Espresso Martini, with the recipes reconfigured to Kenta's proportions and techniques. From there, he dives into the drinks from early in his career like the Sakura Martini and the Kumquat Whiskey Sour and continues on to the Bar Goto classics like the Plum Sazerac and the Umami Mary. Every chapter delves into Kenta’s journey as a bartender, outlining his philosophy on creating, serving, inventing, and enjoying drinks.
From the 100 recipes to the stunning photography throughout, The Goto Bartender’s Guide is sure to become a permanent fixture in your bar—whether at home or professional—and is a promise that a perfectly strong and consistent set of drinks will always be at arm’s reach.
STANDARD, PRIMARY, DM AND VARIANT COVERS
Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.
In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.
The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.
PRODUCT TYPES
Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:
Omnibus
- Large, hardcover collections
- Usually contain complete runs or extensive story arcs
- Typically 800-1000+ pages
- Higher price point, often €100-€150
Oversized Hardcover (OHC)
- Similar dimensions to omnibus, but thinner
- Collect shorter runs or story arcs
- Usually 300-600 pages
- Priced between €30-€50
Hardcover (HC)
- Standard-sized hardcover books
- Collect 6-12 issues typically
- Similar dimensions to single issues, but with a hard cover
- Priced around €25-€35
Trade Paperback (TP)
- Softcover collections
- Standard comic book size
- Usually collect 4-6 issues
- Most affordable option, typically €15-€25
Other Formats
- Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
- Compendiums: Massive paperback collections
- Graphic Novels (OGN/GN): Original stories not previously released as single issues
The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs