Uh-Oh! Rabbit

Rabbit up . . . Uh-oh! Rabbit down . . . With some droll ascents and landings, Jo Ham’s international sensation hops into a board book about the basic concepts of up and down.

Seesaws, diving boards, ski jumps, slides—life comes with its share of ups and downs. And for the adventurous, on-the-go Rabbit, they’re simply par for the course. The creation of Jo Ham, whose art celebrates the magic of everyday life, Rabbit has been spotted everywhere from the Institute of Contemporary Art in Boston to mugs and nursery decorations in homes around the world. Now the iconic black-silhouetted bunny appears in a series of children’s board books—fun, playful, and irreverent stories in striking and stylish packages that beg for a place on children’s bookshelves.

Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.

In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.

The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.

Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:

Omnibus

• Large, hardcover collections
• Usually contain complete runs or extensive story arcs
• Typically 800-1000+ pages
• Higher price point, often €100-€150

Oversized Hardcover (OHC)

• Similar dimensions to omnibus, but thinner
• Collect shorter runs or story arcs
• Usually 300-600 pages
• Priced between €30-€50

Hardcover (HC)

• Standard-sized hardcover books
• Collect 6-12 issues typically
• Similar dimensions to single issues, but with a hard cover
• Priced around €25-€35

Trade Paperback (TP)

• Softcover collections
• Standard comic book size
• Usually collect 4-6 issues
• Most affordable option, typically €15-€25

Other Formats

• Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
• Compendiums: Massive paperback collections
• Graphic Novels (OGN/GN): Original stories not previously released as single issues

The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs