Unprecedented

A remarkable collection of exclusive, first-person stories on leadership during the COVID-19 pandemic from 29 chief executives at iconic Canadian companies.


     Unprecedented is an extraordinary business book for extraordinary times: a collection of exclusive, first-person stories on leadership during the COVID-19 pandemic from twenty-nine chief executives at Canada’s most iconic and largest companies. These are unforgettable accounts from senior leaders at companies on the front lines during the pandemic—nursing homes, grocery stores, airlines, hotels, pharmacies, shopping malls—along with valuable lessons on crisis management.
 
The insights in Unprecedented are remarkable. Readers get a seat at the table when the CEO of Tim Hortons visits the White House to discuss financial relief initiatives for business. Canada Goose’s CEO tells of retooling the parka maker to turn out surgical gowns. The head of one of Canada’s largest paper producers reveals what happened when the country almost ran out of toilet paper.
 
COVID-19 is a shared challenge, a crisis that touches everyone. Unprecedented captures that shared experience with personal essays that mix struggle and achievement, fear, humour, and compassion. At their heart, these are stories about overcoming adversity, a theme that resonates with managers, professionals, entrepreneurs, and students of business.
 
Unprecedented gives us rare insight into how leaders navigated the pandemic and the social unrest and technological changes that marked this era—what was gained, what was lost, and what was learned that can help serve companies, employees, and customers better in an uncertain future.
 
The authors’ net proceeds from the sales of Unprecedented are being donated to United Way Centraide Canada for COVID recovery across Canada.

Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.

In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.

The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.

Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:

Omnibus

• Large, hardcover collections
• Usually contain complete runs or extensive story arcs
• Typically 800-1000+ pages
• Higher price point, often €100-€150

Oversized Hardcover (OHC)

• Similar dimensions to omnibus, but thinner
• Collect shorter runs or story arcs
• Usually 300-600 pages
• Priced between €30-€50

Hardcover (HC)

• Standard-sized hardcover books
• Collect 6-12 issues typically
• Similar dimensions to single issues, but with a hard cover
• Priced around €25-€35

Trade Paperback (TP)

• Softcover collections
• Standard comic book size
• Usually collect 4-6 issues
• Most affordable option, typically €15-€25

Other Formats

• Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
• Compendiums: Massive paperback collections
• Graphic Novels (OGN/GN): Original stories not previously released as single issues

The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs