What Do You Do With an Idea?

In this #1 New York Times bestselling picture book, a child discovers how nurturing a bright new idea can transform fear and uncertainty into confidence and exciting possibility.

What do you do with an idea—especially one that’s different, daring, or a little wild? This is the story of a brilliant idea and the child who helps bring it into the world. It’s a story for anyone, at any age, who has ever had an idea that felt too big, too unusual, or too difficult. It encourages readers to welcome their ideas, give them space to grow, and see what’s possible.

Beloved by educators, entrepreneurs, and families alike, What Do You Do With an Idea? has become an iconic conversation starter about creativity, courage, and discovery. It inspires readers of all ages to honor their ideas—and to recognize that even the smallest spark can grow into something extraordinary.

The book has received numerous awards, including the Independent Publisher Book Gold Award, the Washington State Book Award, and the Moonbeam Children’s Book Award. In addition to The New York Times, it has appeared on the bestseller lists of Publishers Weekly, The Wall Street Journal, and USA Today, and was featured on Today with Hoda and Jenna.

Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.

In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.

The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.

Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:

Omnibus

• Large, hardcover collections
• Usually contain complete runs or extensive story arcs
• Typically 800-1000+ pages
• Higher price point, often €100-€150

Oversized Hardcover (OHC)

• Similar dimensions to omnibus, but thinner
• Collect shorter runs or story arcs
• Usually 300-600 pages
• Priced between €30-€50

Hardcover (HC)

• Standard-sized hardcover books
• Collect 6-12 issues typically
• Similar dimensions to single issues, but with a hard cover
• Priced around €25-€35

Trade Paperback (TP)

• Softcover collections
• Standard comic book size
• Usually collect 4-6 issues
• Most affordable option, typically €15-€25

Other Formats

• Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
• Compendiums: Massive paperback collections
• Graphic Novels (OGN/GN): Original stories not previously released as single issues

The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs