You Already Know

From celebrated business school professor and author of Edge, a research-backed framework for honing and harnessing your intuition to make the right decisions and attain greater levels of achievement.

What sets the most successful people apart? You may think that the correct answer is hard work (and it’s certainly part of it), but in her interviews of the most accomplished individuals—from entrepreneurs and investors to Olympic athletes and Pulitzer Prize winners—Distinguished Professor of Management Laura Huang discovered that what they called their gut feel, the product of their intuition, played the most important role.

We all have intuition, our brain's intelligent synthesis of external data and the entirety of our personal experiences. As such, it draws from what we already know and what we didn’t even realize we knew. This culminates in a gut feel that manifests as a eureka moment, a Spidey sense, or a jolt that changes how we see things and compels us to act. Most people experience these flashes of clarity passively, as random occurrences that come out of the blue.

In You Already Know, Laura Huang scientifically breaks down what happens during the intuiting process and details the personified, physical, emotional, and cognitive components of the gut feel that results. Along the way, she provides valuable exercises to help you recognize, understand, and strengthen your intuition. Purposeful practice enables you to:

• take it from passive and accidental to active and intentional
• develop it to deliver increasingly reliable signals
• heighten your own sensitivity to the signals it sends

Drawing on Huang’s pioneering research on individual judgments and decision-making, organizational psychology, and behavioral economics, as well as hundreds of interviews, You Already Know offers a highly practical model that equips you to leverage your most powerful and underutilized resource to make better decisions, take swift action, and accomplish your most ambitious goals.

As the external world gets ever noisier, often, the smartest thing you can do is turn your focus inward and trust your gut to guide you in the right direction.

Standard and Primary covers are widely available through general retailers. They often have higher print runs and can be cheaper, especially during sales.

In contrast, Direct Market (DM) and variant covers are primarily sold in comic shops. DM editions tend to have more limited availability and may be more valuable to collectors.

The main differences lie in artwork style, availability, price, and collector appeal. Ultimately, the choice between standard and variant covers depends on personal preference, budget, and individual collecting goals.

Comic book enthusiasts have various formats to choose from when collecting their favorite stories.
Here's a brief overview of the main types:

Omnibus

• Large, hardcover collections
• Usually contain complete runs or extensive story arcs
• Typically 800-1000+ pages
• Higher price point, often €100-€150

Oversized Hardcover (OHC)

• Similar dimensions to omnibus, but thinner
• Collect shorter runs or story arcs
• Usually 300-600 pages
• Priced between €30-€50

Hardcover (HC)

• Standard-sized hardcover books
• Collect 6-12 issues typically
• Similar dimensions to single issues, but with a hard cover
• Priced around €25-€35

Trade Paperback (TP)

• Softcover collections
• Standard comic book size
• Usually collect 4-6 issues
• Most affordable option, typically €15-€25

Other Formats

• Absolute Editions: Oversized, deluxe hardcovers (mainly DC Comics)
• Compendiums: Massive paperback collections
• Graphic Novels (OGN/GN): Original stories not previously released as single issues

The choice between these formats often depends on personal preference, budget, and collecting goals. Omnibus and OHC editions offer larger artwork and more content but at a higher price, while TPs provide a more affordable way to collect complete story arcs